PROJECTS
Neurovascular market assessment
The objective was to assess the market size and opportunity for a medical device company considering acquisitions. A comprehensive assessment was delivered to the client containing the following: Market opportunity, disease background, treatment pathways, reimbursement landscape, market size, and recommendations.
Build a training program for start-up vascular company
The objective was to build an in-house and field-based training curriculum for a start-up endovascular company. Based on sales and marketing requirements the training plan, curriculum and budget were developed. The following program collateral were delivered using minimal resources: web-portal containing self-directed learning narrated slide decks with foundation learning, role-play scenarios and a field-based hands-on training utilizing anatomical models.
Implement a sales enablement program for a structural heart company
The objective was to develop a launch readiness strategy and training for a new cerebral embolic protection device. Unfortunately, the launch meeting was canceled due to the Covid pandemic. Options for remote training were complicated by the need to certify sales representatives on reading angio, CT, and covering cases. After assessing options, a sale enablement platform developed a methodology to certify reps on their ability to interpret angio, CT, and lead cases.
Improve sale effectiveness by improving how sales managers allocate time
The objective was to improve sales effectiveness by assessing how managers utilize their time. Leadership desired change to manager time allocation to align with a new cross-divisional organizational structure. A cross-functional group including sales managers, representatives, HR and finance provided ongoing input and guidance. Surveys, retrospective hiring, and industry benchmarks were used to create a Sales Manager Playbook.